While both a marketing kit and a company presentation serve as marketing communication tools, they exhibit certain distinctions. Typically, a marketing kit encompasses an extensive collection of marketing material designs, encompassing brand books, logos, corporate identity, promotional materials, and other information concerning a product or service. Its purpose lies in crafting a cohesive and recognizable brand image for a company or product. Conversely, a company presentation centers around conveying the essential elements of the company, such as its objectives, values, and offers