● Trading
● Basketball
● Racing
STARTRADER × NBA × Porsche Carrera Cup Middle East
AI video campaign
for STARTRADER
Bringing trading, basketball, and racing together in a brand film
Client
STARTRADER
Partnerships
NBA, Porsche Carrera Cup Middle East
Deliverables
A brand film and three standalone videos
Runtime
1:33
● The brief
Strengthen STARTRADER’s brand through its sports partnerships
STARTRADER is a global online broker and a partner of the NBA and Porsche Carrera Cup Middle East. The company asked us to create an AI-generated brand film that would tie its sports partnerships into a clear story about STARTRADER and reinforce its premium positioning.
STARTRADER needed to remain the focus. The basketball and racing settings would highlight qualities that matter in trading, too:
01
Quick reactions
02
Precision
03
The ability to make decisions under pressure
● Our approach
Full film
Brand film · 1:33
STARTRADER is the main character
We created a film that interweaves the stories of three traders: one at an NBA game, one at a Porsche Carrera Cup Middle East race, and one working in an office. All three use STARTRADER.
By following individual traders, the film shows how STARTRADER fits into the lives of ambitious, performance-driven people. Viewers see the platform in the context of their work and personal interests.
01
At an NBA game
The pace of the game and the tension before a decisive moment
02
At a Porsche Carrera Cup Middle East race
Precision and control
03
In the office
Trading in focus, connecting the sports settings back to the brand
Each storyline was designed to work both within the full film and as a standalone video
● The process
Five stages: from script to final edit
01
Script
We built the script around three STARTRADER clients
One is watching a basketball game, another is following a race, and a third is working in an office.
At the sporting events, the characters are spectators. They follow the action while keeping an eye on the markets through the app: checking updates, reviewing charts, and making decisions. STARTRADER becomes a natural part of their day.
Each storyline has a distinct feel. The basketball scenes capture the pace of the game and the tension before a decisive moment. The racing sequence emphasizes precision and control. The office story brings the focus directly to trading, connecting the sports settings back to the brand.
● Edit
● Sports 0:49 Driver at the wheel
● Markets 0:50 Mouse click
● Sports 0:57 Dunk
● Markets 0:58 Trade in the app
● Sports 1:01 Ball in the hoop
● Markets 1:06 Cheering in the stands
● Sports 1:16 Finish line
● Markets 1:21 Win at the office
● Cross-cutting
We used cross-cutting to draw parallels between the athletes and the traders, creating a visual connection between basketball, racing, and the markets.
Sports
Markets
Time
● Sports
● Markets
0:49
0:50
0:57
0:58
1:01
1:06
1:16
1:21
02
Visual direction and storyboarding
Three settings, one film
We gathered visual references and built a moodboard in Miro and Figma for the basketball arena, racetrack, and trader’s office. Each setting needed its own character while still feeling like part of the same film.
We then broke the script into individual shots, specifying the action, framing, camera movement, and duration of each one. We planned how to alternate wide shots with close-ups of the characters' eyes, hands, and trading screens, and worked out the transitions between storylines.
● References
● Moodboard
● Script
● Storyboard
● Still frames
NBA game
01
0:00
Wide shot
Arena
Wide shot
Arena
0:03
Close-up
Player’s gaze
Close-up
Player’s gaze
0:20
Insert
App
Insert
App
0:57
Action
Dunk
Action
Dunk
Porsche Carrera Cup ME
02
0:06
Tracking
Race car
Tracking
Race car
0:15
Medium shot
Spectator
Medium shot
Spectator
0:18
Insert
App
Insert
App
1:16
Wide shot
Finish line
Wide shot
Finish line
Trader’s office
03
0:09
Wide shot
Sunset
Wide shot
Sunset
0:22
Close-up
Phone call
Close-up
Phone call
0:52
Insert
Terminal
Insert
Terminal
1:22
Wide shot
At the window
Wide shot
At the window
03
Still frames
The entire film as stills, before any motion
We generated the images with ChatGPT and Nano Banana, then refined them in Photoshop. We reviewed the characters, locations, and details with the client so they could see what the film would look like before we added motion.
● Characters
● Locations
● Details
We refined the details by hand
The visuals had to follow the brand guidelines of STARTRADER, the NBA, and Porsche Carrera Cup Middle East. We tested different basketball uniforms, refined the emblems on the race car’s wheels, and adjusted the charts on the traders' screens.
We also worked on textures, right down to the dirt on the basketball, to make the images feel more believable.
01
Basketball uniforms
We tested different kits
02
Ball texture
Right down to the dirt
03
Wheel emblems
Refined on the race car
04
Charts on screens
The traders’ screens
04
Animation
4–6
seconds
length of each generated clip
We animated the approved frames in Seedance and Kling, generating clips of four to six seconds. Shorter clips gave us more control over movement and helped preserve the details in each image.
● Seedance
● Kling
The biggest challenge: getting the branding right
Logos were especially challenging in fast-moving scenes. They became distorted and unreadable during generation, so we added them manually in postproduction.
● Logos on the kit
● Logos on the race car
05
Editing and sound
One main film and three standalone videos
We edited the animated clips into one main film and three standalone videos, using DaVinci Resolve and ElevenLabs for editing and audio. Each video has its own end card so it can run independently.
Tools by stage
02
Visual direction and storyboarding
Miro
Figma
03
Still frames
ChatGPT
Nano Banana
Photoshop
04
Animation
Seedance
Kling
05
Editing and sound
DaVinci Resolve
ElevenLabs
● The result
Four videos, one visual style
01
Main brand film
1:33
Brings all three stories together
02
STARTRADER
A standalone film about STARTRADER and the trader’s work
03
NBA
NBA partnership film
04
Porsche Carrera Cup Middle East
Porsche Carrera Cup Middle East partnership film
● On screen
From social feeds to the expo floor
The videos can be used across different settings, from social media advertising to screens at trade show booths. The film was also shown on screens at an expo.
● Shown at the expo
● Client feedback
The communication was professional throughout the project. From understanding the brief and following our direction to final execution, the team responded promptly and delivered on time. Together, we completed production efficiently.
We were particularly impressed by their clear communication, understanding of the requirements, flexibility, creative direction, and the quality of the AI-generated video.
Aleksandar Georgievski
Global Brand Manager STARTRADER
