After a long dialogue with the client we have conducted a market research and decided not to make advertisements, but to work on the principle of mass advertising in communities.
We have create a 2D-movie, which is which is understandable without music. The movie focuses on a simple description of the app's functionality and its capabilities. We used corporate colors and app's style.
Finally: 1 month to create a minute video and 2 months of Internet promotion.
The client came up with the task of creating informational material to help find new potential users through social networks.
Decision
Thanks to the team for the excellent work and the result. Young people are our future!