Dozor

Created an animated video clip about the service

Task

Kirill Ostrovsky, AGC Development manager, applied to us with a request to create a two-minute animated video clip with 2D graphics about the new service called Dozor. This video will be used for an external audience, that is why it should explain clearly and visually the functions of the product.

Solution

We deeply examined the target audience and the product - an intellectual platform for smart automobile glass that helps the owners of car sharing business to reduce the costs. On this basis we developed a creative concept for an animated video clip.

Having approved the concept of the video clip with the client, we started writing the text for the voice over and the script. Our task was not to miss details important for the audience, using a simple language and minimum of professional terminology.

During the meeting with a client we approved the text for the voice over, chose voice artists for voicing Russian and English versions of the video clip, and made the necessary amendments to the text.

In one day our script writer added the actions on the screen to the script and during the meeting with the illustrator discussed the possibility of their realization and the deadline. At the same time we sent the text to the voice actors.

In two days the team of illustrators developed the graphic concept of the video clip and presented the sketches of characters, stylistics and colour scheme to the client. At the meeting with the client we chose a blue colour scheme for the video clip.

After the approval of the sketches and amendments to the director's version of the script, our animator started working on the details, the video clip graphics and the characters' actions. We used a board of the project on Miro website so that the client could easily watch the visualization process.

We combined the video with the voice over, and our animator added movement and transitions. The last stage of our agency's work was the creation of an English version of the video clip and the approval of the final version with the client.

The result

We developed a two-minute animated video explainer with voice over in two versions: Russian and English.

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